34 Content
34

Social Strategy & Digital Consultancy

ShannonGraham

Social strategy and digital consultancy for brands that want expertise without the layers.

34 Content
01. Proposition

The Proposition

Strategy
without
the overhead.

Agencies pitch you their best team. Then hand your brand to a junior. 34 Content is different. You get a decade of blue-chip experience across entertainment, music, travel, and enterprise, directly, on every brief. No middlemen. No handoffs. No juniors running your channels.

02. Results

The Numbers

70K
BRITs 2023. Show Night
Grew The BRIT Awards TikTok from 930K to over 1M followers in a single live show. Planned, produced, executed.
3.3M
Warner Bros. Discovery
Views driven by a single social campaign for a Quest linear brand. far exceeding all benchmarks set.
5×
WBD. Influencer Campaign
10M impressions against a 2M target. Conceived, pitched, and produced end-to-end.
03. Background

Where I've Worked

A decade at the
sharpest end.

BBC Radio 1 & 1Xtra
Social Media Exec / Assistant Content Producer
2018. 2022
The BRIT Awards
Lead TikTok Producer
2022. 2023
Warner Bros. Discovery
Social & Digital Manager
2024. 2026
Universal Music Group
Social Strategist, App Launch
Short Contract
NBCUniversal / Hayu
Social Producer
Short Contract
American Express GBT
Social Media Manager
2026
British Airways
Customer Service. Enterprise & Global Operations
2013. 2020
04. Qualification

What sets this apart

Qualified
Teacher.

A PGCE in Media Studies means training and capability-building aren't an afterthought. They're embedded in everything. Most consultants can do the work. Very few can teach your team to hold the standard once they leave.

PGCE in Media Studies. Qualified Teacher Status.
05. Services

What I Offer

01
Social & Digital Strategy
Strategic thinking applied to your platforms, audience, and content. built on a decade of doing this for major media brands at the highest level.
Platform & channel strategy Content frameworks & editorial planning Audience development Campaign direction & creative oversight Performance analysis & reporting
02
Digital Consultancy
The strategic leadership you need, without the full-time hire. Plug directly into your team as a strategic partner, available for the hours you actually need, at the level you actually want.
Embedded strategic advisory Team upskilling & capability building Campaign & launch oversight Brand safety & compliance review Direct board & stakeholder reporting
06. The Difference

Why 34 Content

The expert.
Every time.

No Juniors
Agencies win pitches with their best people. Then the work gets handed down. With 34 Content, the person you meet is the person who does the work. Always.
No Bureaucracy
In entertainment, trends die in 48 hours. Agencies take two weeks to approve a post. 34 Content moves at the speed of culture. The same speed that grew the BRITs TikTok overnight.
No Risk
A decade inside BBC, WBD, and NBCUniversal means an ingrained understanding of brand safety, compliance, and what it costs to get it wrong. You get creativity with guardrails.
07. Contact

Let's Talk

Ready to work
differently?

Strategy, fractional support, or a conversation about what you actually need. Start here.

shannon@34content.com